1. Put up 3 ads at a time. Let them run a week or so, then look at the numbers. Get rid of bottom 2 — design 2 new ones based on winner, and run them for a week… repeat.
2. Keywords, keywords, keywords. Whenever you think of a possible term someone in your market would type in, email it to yourself right away. Then add it to campaign later. Also… use the word to create new words. There are many paid tools… but Google also has a free built-in tool. Use any tools available to you.
Example: You may think, oh yeah… someone that might buy my product would be looking up the xxxxxxx regulation that applies to their industry/hobby. Add that to the keyword list.
3. Ideally every keyword would have it’s own custom ad. But, that is not realistic. You might end up with 20,000+ keywords. Some of which rarely get traffic, making an ad for each is too time consuming. So you will want to break them into categories and have custom ads for each category.
Example: You may decide basic users/buyers of your product will have concerns about ‘ease of use’ — so that would go into the ‘Easy to Use’ campaign. Some die-hard, serious hobbyists may be more interested in the xxxxx power feature — put that into a different campaign that pushes that specific point in the ad.
Keywords can get moved back and forth. Keywords can each have a custom bid attached to them. (some convert better than others and are worth more).
Let things run a while. You need 1000 impressions to make an informed judgement on ‘click through’ …plus a week of time.
You need at least 100 clicks on a keyword to gadge the value of it.
Be patient, but always take some time to go back to the campaigns and look at the numbers. Make small adjustments, don’t over correct. Little changes here and there will slowly develop a low cost, high conversion campaign that you can profit from.
Originally posted 2011-11-10 15:01:15. Republished by Blog Post Promoter
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