WordPress is perhaps the world’s premier blogging platform, and is being used more and more often as a Content Management System (CMS) as well as a platform for traditional linear blogs. With the continued popularity of ‘magazine style’ themes, which resemble conventional websites, WordPress’s popularity seems assured.
One of the reasons for its success is how easy to use it is, even for the greenest of newcomers with the rawest of coding experience.
If you are using WordPress to create the website through which you hope to achieve your Internet Marketing dreams, it is well worth considering switching your CMS to WordPress. This is all the more true if you are planning on (or are already) using pay-per-click (often referred to as just PPC) advertising. While WordPress itself provides minimal support for inserting PPC adverts in to posts, content and around a site, there are plenty of ‘plugins’ that specialise in just that.
In WordPress speak, a ‘plugin’ is the method used to add another layer of functionality to WordPress. Plugins work from within the main WordPress dashboard, and all are free to install and use. You can, for example, use plugins to add your stat counter codes to a website, or to help cache pages better.
Naturally, you can use plugins to insert PPC codes in to the content of your website. All you have to do is configure the ad code, insert it in to the plugin instruction box and then choose where and when it is displayed. The ad will then appear naturally when a post is published. Popular choices for this free service include Adsense Now and Adsense Anytime; despite the names, they work with any PPC system, and give your website an ease of use that hand-coders and other CMS users can only aspire to.
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