
Affiliate product marketing is by far the fastest way to get started earning a living online. Affiliate product marketing means that all you do is send visitors to someone else’s website, they handle the sales, support and billing, and you get a percentage of the sale price as your commission, which for digital products can be 50% of more.
These are a some of the benefits
- You can get started really quickly because you don’t have to create a product, craft a sales letter, develop the website, develop marketing materials, or do support, billing and maintenance.
- It runs on auto-pilot for you because the product owner does all the hard work of support, maintenance and billing.
- There’s no risk for you, because the product owner has already made sure the product sells. So if you send visitors you will get paid.
There’s no denying that these benefits make affiliate marketing the best thing going!
The downside is…
After all your hard work of generating traffic to the sales page, you will never see any of those visitors again. Less than 10% of the visitors your send will actually buy the product. The 10% or less that make a purchase now belong to the product owner. She can sell them additional products, but you can never sell to them again.
How can you avoid this pitfall?
What you need to do is capture the contact info of your visitors before sending them to the product website. If you do that, you can contact them again and send them back the product website multiple times. This will increase the number of sales you make. And if you’re really on top of your game, you’ll then send to a content mini-site in between.
Here’s why you want to implement these affiliate product marketing strategies:
- Owning a list of potential buyers gives you the ability to market additional products at the push of a button.
- You’ll be warming them up by providing valuable information and then casually linking to the product sales page in the context of this information.
If you want to create an affiliate marketing system like this, you’ll need the following:
- A Video Squeeze Page (with video)
- One or more content-rich “warm up” pages
- At least a 5-Part Email Followup Series
Instead of sending visitors directly to the product sales page, you’ll send them to your lead capture page first. This page is where you collect your visitors’ contact info and add them to your autoresponder, which in turn starts sending them the multi-part email series. Once your visitors have been subscribed to your email series, they are sent to your content pages.
You content mini-site builds the good will, so that when you send them to the product sales page, they are in a buying mood. And even if they don’t buy on the first visit, your email series sends them back to the product sales page again and again to increase your sales.
All of this together increases your chances of making the sale by up to 500% so it’s well worth the effort of setting it up. And after you get it all set up, it runs on total auto-pilot. You just refer people to your lead capture page, instead of the product sales page.
Setting it all up yourself requires some skill, and if you’re not up to it, you can use a service like Affiliate Silver Bullet. With a service like that, you don’t have to do anything. They make the video, build the squeeze page, write the email series, develop the content mini-site, etc. And then just give you a finished package. The major benefit of using a service like this is that you can get started right away, and for a whole lot less than it would cost to do it all yourself. One negative is that there will be other people using this same affiliate marketing system. However, the odds of you and them both finding the same visitor are so small, that it doesn’t really matter.
The other route you can take is to hire people on Elance to create and implement the various aspects for you. Either way, it’s an important step that you need to take if you’re going to be serious about your affiliate marketing.
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