How much are you spending to learn the tricks of the Internet marketing trade? Are you spending cash hand over fist in pursuit of an ideal approach to implement your business idea? Do you find yourself hitting the Buy Now button day after day, believing that you’re about to find the missing link in your moneymaking chain?

If you’re spending a fortune on your business, you’re not the only one. Many IMers are on the buy-buy-buy-and-buy-some-more treadmill.

Those spending habits have a logical appeal. It’s perfectly reasonable to purchase new products and information to refine your already-successful business. It’s sane and sensible to invest in new strategy guides to stay abreast of changes in the industry and to get your hands on innovative ideas. Making those purchases before you have a profitable business is a different matter, though.

Buying new tools to stay ahead of the games is very different from desperately making purchases in hopes of finding base-level success.

You want to be the smart investor. You don’t want to spend yourself into bankruptcy before you build a real business.

Buying the Right Way

So, how do you avoid becoming the wrong kind of serial buyer? The first step is creating a bedrock foundation for your IM business. If you strip away all of the details, tricks, options and creative new ideas from Internet marketing, it’s a simple proposition.

You need to have something to sell. You must have a way to sell the product. You need to bring traffic to your the site you’ll use to make sales.

That’s really all there is to it. All of your efforts should relate to one of those basic needs.

As such, you need to focus on building strength in all three areas. Anything you buy as you’re building your business needs to address the construction of that foundation.

You must have a foundation that let’s you make money from home before you invest in extras, details, tricks or adjustments. You can start experiencing real IM success after that foundation is in place. After you’re making money, you can being looking at those extras and adjustments.

How to Build Your Foundation

You can start building that money making foundation without going broke in the process. This is what you need to do.

• Learn how Internet marketing works on a holistic, big picture level. You can get that kind of perspective from someone with successful IM experience.
• Focus on ways to boost traffic. Traffic is one of the three core needs mentioned above. It’s also the most important one you’ll address. Without traffic, you can’t determine if your product is interesting or if you’re sales strategy is working.| Absent traffic, you can’t determine if you have the right product or a workable sales strategy. You need as much traffic as you can get–and you need it quickly.
• Find a source of ongoing assistance. An ebook can be great. A video can be invaluable. However, developing a real relationship with a successful mentor is much more valuable than any ebook or video series. You can become more efficient and successful when you’re on the receiving end of expert advice.
• Manage your risk. You want to meet your objectives without risking significant losses. Avoid overspending on the tools and information you need to build your business. Find a small business coaching opportunity that doesn’t require a fat up-front commitment and that doesn’t lock you into a multi-month contract.

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